Sunday, 4 January 2015

The evaluation of my learner survival guide final idea.

The evaluation of my learner survival guide final idea.

 
For my final design I have chosen this:
The ideas behind this have come from a lot of research into current graphic designers and artist whose work has had an influence on the way I myself work.






The first design I created was based on a very popular, widely recognisable brand logo, which was Heinz. I recreated this using Photoshop and then using a template with the correct dimensions for the learner survival guide on illustrator to complete it. As this was my first design that I had ever created on Photoshop and illustrator I struggled with some aspects, but I enjoyed the process and it allowed me to gain the skills I needed to complete my future designs. In the end my final design for the Heinz bottle looked exactly the way I intended it to, very similar styling to the original ketchup bottle I was working form.
 
My second design was based on the theme surrealism, it as after researching artists such as Salvador Dali that gave me the inspiration for the first surrealism design. This depicts hands of students (photos that I had taken in my art class of my classmates) that have then been digitally enhanced using Photoshop then onto my template on illustrator where I added the text. This is one of my least favourite designs, as I was still getting to grips with the software, but I think the outcome was still how I intended it to look, I have produced more surrealism designs that show my ideas better.

My third design was based on 60’s high art, inspired by the psychedelic patterns and pop are style illustrations. I really like the way this designed looked and the influence from my research shines through in this design, It is a clean and tidy design that could be used for the LSG information booklet, although the final deign I have chosen is stronger in its graphics and overall design layout in my opinion.

This is, my fourth design that was also based on surrealism, this was the second arrangement of this design as I felt the first didn’t work very well, although when I looked back at it and edited it further it became my final design. This was influenced by my research into surrealism and the work of Pablo Picasso; this is where the look of the facial features came from. I think this design works really well, and if this was used as the cover of the LSG programme I would be engaged to pick it up and read it. The colours are lively and engaging, I am very pleased with this design, as my skills in Photoshop progressed there was also a clear progression in my designs, which is shown in my final design most of all.

 This is my final design for the Learner Survival Guide task, this design had the most experience on Photoshop put into it, when I first started this design I was not happy with it and was going to discard it, until I started adjusting with the levels on Photoshop and creating a more engaging and exciting design. Out of all my designs I know this one is the best as it has had the most creative input into it, the research is clearly shown through this design and I am extremely happy with it, I have now gained key Photoshop and illustration skills that will help me further design tasks I may encounter in the future.

Word count: 590

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